Consider the famous advertising tagline: "I'm loving it." Everyone knows where this comes from however grammatically, it is wrong. The verb love cannot take a progressive tense.
Here's a list of verbs that don't use progressive tenses:
hate like see hear sound think (meaning "have an opinion") mind (meaning "care about") recognize seem have (meaning "own") prefer doubt consist of mean | drink go type read write listen speak watch say grow work sleep cook talk |